Paul Gernale is a graphic designer and an art director based in Manila. Specializing in brand development, Paul is enthusiastic in everything about brand design such as logos, identity systems, design strategies, and creative campaigns. While this is his main expertise, he can also be reliable in other areas of design such as digital design, publication design, illustration, and environmental design.
Over the past years, he gained experience and acquired a wider range of skills from various industries such as advertising, marketing, arts, design, and tech. Everything that he learned from this experience has been useful in providing creative ideas and solutions to his projects. This also helped him improve his design thinking and process to effectively help brands achieve their business goals.
Paul is passionate about transforming things through his designs. Bringing something to fruition out of his ideas is what fulfills his desire to do more. He understands that design is a problem-solving tool and that a good concept, along with beautiful design creates long-term solutions and impactful brand experiences and stories. He believes that design should feel right, should last, and should matter. That is why his work aims to elevate brands through an appropriate strategy, memorable design, and meaningful content.
Local to global, start-up, or established, Paul likes to collaborate with people that are just as passionate as him in what they do and help them unleash the full creative potential of their brand or project. When there’s an opportunity, he would love to work with nonprofit organizations or small businesses whose vision is in harmony with his principles. One of his missions is to provide support to organizations that aim to do great things for people. Seeing the beneficial connection between his work and the people, even if it’s just for one person is already considered a success. This is how he truly values the significant impact his designs create.
Despite the knowledge, experiences, and skills he has gained over the years, the hunger to explore more opportunities to learn is what keeps him fueled up to progress. He is constantly looking for ways to hone his craft further and to keep growing as a designer.