Paul Gernale is a graphic designer and an art director based in Manila. Specializing in brand development, Paul is enthusiastic in everything about brand design such as logos, identity systems, design strategies, and creative campaigns. While this is his main expertise, he can also be reliable in other areas of design such as digital design, publication design, illustration, and environmental design.
Over the past years, he gained experience and acquired a wider range of skills from various industries such as advertising, marketing, arts, design, and tech. Everything that he learned from this experience has been useful in providing creative ideas and solutions to his projects. This also helped him improve his design thinking and process to effectively help brands achieve their business goals.
Local to global, start-up, or established, Paul enjoys collaborating with people who are as enthusiastic about their work as he is and helping them in unleashing the full creative potential of their brand or project. When there’s an opportunity, he would love to collaborate with nonprofit organizations or small businesses whose vision aligns with his principles. One of his missions is to provide support to organizations that strive to do great things for people. Seeing the beneficial connection between his work and the people, even if it’s just for one person is already considered a success. This is how he truly values the significant impact his designs create.