Info

Crafting impactful brand experiences since 2013.
Hi, I’m Paul, a multidisciplinary designer and creative leader specializing in brand design and development. With 12 years of experience across advertising, marketing, and tech, I’ve helped brands build from the ground up, scale design systems, and grow design teams in fast-paced, collaborative environments.

My expertise includes marketing and brand design systems, strategic brand development, and creative direction. I’ve also led and mentored design teams, establishing workflows and processes to support designers. While brand design and leadership are my primary focus, I’m also experienced in other design areas, including web design, motion graphics, video editing, and digital illustration.

Previously worked at Canva, Maze

Services

Brand Identity and Systems
Brand Development and Strategy
Brand Style Guide
Logo and Identity
Graphic and Communication Design
Digital Marketing Design
Website and Landing Page
Email Design
Conceptual Design
Digital Illustration and Iconography
Motion Design and Video Editing

Experience

Expand all

Professional

2012
TBWA\SMP
Creative Intern
2013
Team Pacific
Graphic Designer
2013 → 2015
Primer
Graphic Designer
2015 → 2017
Canva
Brand Designer
2017 → 2019
Canva
Senior Brand Designer
2019 → 2021
Canva
Design Lead
2021 → 2022
Maze
Senior Brand Designer
2024 → Present
Vertical Institute
Design Lead

Invitations and Seminars

2015
Ateneo Graduate School of Business
Creative Consultant
2019
Polytechnic University of the Philippines
Creative Speaker
2020-2021
QBO's Consultation Services
Design Consultant
2024
ADPList
Design Mentor